Casey Van-Roose
Graphic Designer and Website Builder
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The brief

Grindr has decided that the best starting point to change the public’s perception of them is to hold an event. The event will serve as a way to attract focussed attention on the organisation and represent themselves in a new light

The solution

A blind dating event where participants are matched together based on their profiles. They then date in the dark to get to know each other without knowing what the other person looks like. The aim is to encourage people to get to know the person not just the torso and to challenge the modern mans perception of compatibility

The applications

Instagram ads, event page, event menu

Student brief